古绵纯如何用巧劲成就大品牌（How old Mianchun Jin Qiao brand achievement）.doc

古绵纯如何用巧劲成就大品牌（How old Mianchun Jin Qiao brand achievement） In the past 10 years, Chinas liquor sales and marketing innovation in the most active areas, is in Guangdong. The four corners of the world, rich to Guangdong. The liquor is such, the national liquor brand gathered in Guangdong, a huge market Fengeng up to 15 billion. Therefore, the Guangdong market is the largest market for liquor consumption in China, and it is also the most competitive market. Therefore, in Guangdong, there are fashionable wine, advertising wine, two or three years of leading positions, said. It can be said that if we can survive in the Guangdong market brand, is certainly strong, long-term in the forefront in the market, there must be superior to others. Here I wish to participate in the operation of the ancient Mianchun as an example, how about some brand marketing to the art achievements of the great brand experience and views. Skillfully use the concept of origin to seize the opportunity China liquor has a very obvious difference with other categories, is the origin of the concept of orange and orange, the Huai liquor produced in richly endowed by nature natural conditions and deep wine culture in one, some particular origin not good wine. The origin of the concept, which is the ancient Mianchun in brand marketing should strive to create the image of. As the saying goes: Sichuan wine Yunyan Sichuan liquor quality is good, consumers across the country in general cognitive concept, if we can make full use of this form for thousands of years in the minds of the mass consumer concept, the advertising value of more than 10 million! Because of this, the ancient Mianchun hit Sichuan hundred year cellar banner, undoubtedly is a wonderful occasion to capacity, to 42 pounds effect. A bottle of ancient Mianchun! ... to..! - enter the market of the ancient Mianchun, Guangdong first to consumers with a thick Sichuan style in the thick Sichuan ads, strongly in the minds of consumers to form such a