家装公司营销(精编)（Jiezhuang company marketing (fine)）.docVIP

家装公司营销(精编)（Jiezhuang company marketing (fine)） Decoration company eight management problems - First, about company management: 1, Jia Zhuang companys business is mainly two pieces: one is marketing, one is construction. Home improvement marketing, mainly by the salesman and designers to complete, but other companies can also do business, for the company to bring customers, that is to say, to have the concept of full marketing. Home improvement construction is equivalent to the production of production-oriented enterprises, our home improvement is the first production after marketing, which may be different from other industries. 2, Jia Zhuang company personnel, mainly in the following categories: Potential customers, customers, staff within the company (including design, business, engineering management, finance and other construction personnel), material suppliers, partners. 3, to do Jiezhuang companies, the most important thing is to do a good job marketing and management work in two areas, marketing is the basis for survival, management is the basis for development. For a new company, or for small and medium-sized Jiezhuang companies, these two aspects have problems, but marketing is the main problem. Many companies because marketing is not done well, so that the company can not survive, and do a good job of marketing, we have to solve two problems: one is the marketing personnel, two of the companys competitiveness, the most important is the competitive problem, we do a good job of the competitiveness of the company, then, general the staff can do sales, rather than to rely on the talents can sell most Jiezhuang companies are stuck in this one, the company is not competitive, the general clerk not to the customer, the general designer of the customer, so many Jiezhuang companies are to expand the business lies in the recruitment of outstanding personnel, this is have the order reversed. Of course, the quality of marketing personnel (sales staff, designers) is al