广告在经济发展中的功能（The function of advertisement in economic development）.docVIP

广告在经济发展中的功能（The function of advertisement in economic development） The function of advertisement in economic development Abstract: over the past 20 years since the reform and opening up, Chinas advertising industry has grown steadily with an average annual growth rate of two figures Growth, the advertising industrys development speed, scale and quality has attracted worldwide attention. The article will be from the economic price of advertising From the point of view of value, the economic function, cultural dissemination function and educational guiding function of advertisement are carried out Elaboration and analysis. [keyword] the product of market economy to promote economic development, cultural communication, education, guiding function Advertising, from an economic point of view, is used to convey the signals of goods or services To reduce the institutional arrangements for producers and consumers to exchange information about goods and services. business Why should we promote the goods and service information in the form of advertising, because the first, the information does not? Divisibility. The fragmentation of information reflects the need for advertising to convey the entire product and service information to the consumer Information that is communicated to consumers by advertising enables them to make decisions. Second, the information is shared. letter The sharing of interest is manifested in the fact that consumers do not have exclusive information about goods and services Scale effect of advertising. It is precisely because of these two unique characteristics of advertising that makes a large number of Consumers can obtain accurate information about goods or services. The development history of Chinese modern advertisement is only a short period of more than 20 years. But the advertisement brings the warp The economic effect has permeated all the corners of the society. Someone once described the importance of advertising: No one can leave the air