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开发客户五把砍刀(Develop five choppers for customers)
开发客户五把砍刀(Develop five choppers for customers)
Develop five choppers for customers
When the enterprise manager came to a strange market, or settled in the comfortable hotel, or affordable hostel accommodation, after finishing a good sample, contract, specification, investment, price list, name card, began to wonder - where is the customer? How should I find customers?
The first knife: pre established, collect information, tap customers
As the saying goes, what call what, that is one of the industrys sales staff, first you have to have some basic knowledge, including a variety of product components, and some of their advantages and disadvantages, the brand product line width, price system, market strategy, industry development, the industry regional market situation and the capacity of the market, dealers, distributors, retailers and consumers as the channel part of the impact on the industry and the demand, if you do not have these basic situation is on the basis of one-sided viewpoint! Therefore, in sales, market development, talk to customers before, these basic knowledge is essential, only to understand these basic information, have a comprehensive understanding of the whole industry, is a basic entry permit. To understand and understand the market, we must have a correct attitude and correct method. For specific objectives, the regional market can not just stay in a few of the industrys wholesalers, or according to visit the information of these wholesalers to determine the positioning of the market.
Through each link of the regional market in-depth understanding of the situation, the characteristics of the market, including the flow of retail industry product channel of the regional market in the regional market wholesale market, core retail market, the regional market structure, counties in the industry, and grasp the core customers in the region specific business domain market status, management level and business ideas, economic strength, cyber source advanta
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