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看洗衣粉日化市场花落谁家(Look at the washing powder market, who lives)
看洗衣粉日化市场花落谁家(Look at the washing powder market, who lives)
According to statistics, washing supplies in western developed countries per capita annual consumption has exceeded 18 kilograms, the per capita level in China is 2.5 kilograms, the population of 1 billion 200 million, to reach the international average level of consumption, the total annual cleaning products will reach abouttons, but the huge market will concern for all enterprises to attract domestic washing products outside. In the washing powder FMCG area were four, it is not surprising. The Chinese washing powder Market in 2004 is undoubtedly full of change and change.
First, the new brand momentum
Rumors are very small washing powder market, recently opened the TV, it is not difficult to find the nearest hazy smoke in this field.
In addition to some of the original existence of the old brand, it is not difficult to find some new faces many appearances: Jiangsu recently reached Longliqi washing powder market, launched a qingsao detergent product strong affinity, product selling point at rural housewives. Try to evoke memories of the red lantern aqingsao, the rural sister-in-law simple and hard-working good impression, into hidden aqingsao brand appeal. This should be the 2003 Jiangsu Longliqi group premeditated action.
Guangxi Aoqi Li recently in the media limelight, do not choose the able to build the pseudo ginseng herbal bright clean washing powder, and selected a good selling point: the expansion of cotton era, pure cotton clothing also claimed off containing 8% water may contain 8% stains, with seven bright field herbal detergent clean, wash thoroughly, it is to adapt to the era of cotton clothing is coming, a new era and a new choice.
There are from Guangzhou Lonkey lemon perfuming washing powder, the wallop of yellow, washing action extremely exaggerated, repeatedly told Lonkey province work. But it seems to be thunder, rain, in addition to East China outside the market, it is difficult
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