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laica中国市场渠道攻略(Laica China market channel introduction)
laica中国市场渠道攻略(Laica China market channel introduction)
Taiwanese Huang Derong is modest, refined and courteous, who graduated from National Taiwan University Department of electrical engineering, once in the IT world all-powerful characters, beginning to rethink their occupation career in the know the fate of the session, in his view the IT industry more and more from the human nature, excessive technology oriented, hoping to recover the original simplicity. In this way, Huang Derong started a people oriented health industry.
Now, as the Leica International (LAICA International) general manager of Limited by Share Ltd Chinese District, Huang Derong Chinese eyeing the mainland market, and in March 26th set up in Shanghai Italy LAICA Chinese Co. ltd.. This indicates that the starting gun for LAICAs starting in China has already started.
Perhaps the Chinese public knows little about the LAICA brand, but the brand ranks second in Europe, ranking first in Italy and is a well known brand of stars. LAICA was established in 1974 in Italy. The product line consists of water filtration equipment, household scales, beauty and fitness products, baby care products, personal care and home health care products and so on.
For any businessman, Asia, especially China, is a coveted market. As a latecomer to the Chinese market, how will LAICA compete for the pie in the Chinese market? Lets start with the filter, Huang Derong said. Behind this remark is Huang Derongs long-term concern and consideration for the Chinese market.
Start with the filter kettle
LAICA has been focusing on the Chinese market for a long time and has been considering the maturity of the Chinese market. In the market is not yet ripe for LAICA brand recognition, we are in the LAICA series of products, choose to use water filter products to take the lead. Because the demand for clean water is more urgent and growing rapidly. Huang Derong says.
Huang Derong is not worried about the domestic and foreign water purifier
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