丹姿从品牌到标准的跨越者对话丹姿企业董事长张楚标先生(DANZ talks from brand to standard, Mr. Zhang Chubiao, chairman of DANZ enterprise).docVIP
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丹姿从品牌到标准的跨越者对话丹姿企业董事长张楚标先生(DANZ talks from brand to standard, Mr. Zhang Chubiao, chairman of DANZ enterprise)
丹姿从品牌到标准的跨越者对话丹姿企业董事长张楚标先生(DANZ talks from brand to standard, Mr. Zhang Chubiao, chairman of DANZ enterprise)
Founded in 1998, the DANZ brand, and so in the industry has attracted much attention and praise, not only is obvious to people in the market performance of DANZ brand for many years, but because the DANZ brand advocates domestic cosmetics field terminal mode, but also in the domestic chemical industry has been dubbed the DANZ phenomenon has attracted attention.
DANZ, the company of honor and honor, has maintained a low-key posture and style of action in the industry for years, rarely seen in industry, public or media circles. The outside world for all kinds of comments, DANZ has been speculation and thoughts, just stay in the level of private communication and informal communication exchange. For a long time, the lack of authoritative statements and powerful responses from DANZ enterprises have become increasingly mysterious in the context of DANZ brand and DANZ business!
With mysterious acting low-key, the DANZ brand, the brand development process in the end is how? What is the core competence of DANZ? Financial tsunami struck, DANZs current operating situation? DANZs current national market sales scale in the end how much? What are the considerations for DANZs vision and strategic plan for the next three years?! These questions are not only plaguing many people in the industry, but also for the author!
By coincidence, the day before, I had the honor and the 2008 annual Chinese Cosmetics Industry Awards 2008 China cosmetics industry person of the year winner of the DANZ brand founder of DANZ company chairman Mr. Zhang Chubiao conducted an in-depth communication and exchange.
A tortuous course of development
The DANZ brand start-up listed more than a year, mainly in circulation, wholesale business model in operation, in 1999, due to changing market competition and terminal pattern, the DANZ brand began to try to complete terminal business model transition an
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