传统行业更迫切需要的创新(访致中和董事长白智勇)（The more urgent need to innovation in traditional industries (visit to Chairman Bai Zhiyong)）.docVIP

传统行业更迫切需要的创新(访致中和董事长白智勇)（The more urgent need to innovation in traditional industries (visit to Chairman Bai Zhiyong)） Bai Zhiyong: traditional industries need the power of innovation more Ultimately, a brand was founded in 1763, we believe, can have this old brand is scanty in China. However, since the liberation in 90s, caused the brand has been unknown to the public, until a man named Bai Zhiyong white. Since 1998 to take over after the rolling principle of white Zhiyong has taken a prudent point, the first is to start from the Jiande County, and then extended to the whole of Zhejiang Province, and finally into the Yangtze River Delta, to the end of 2003, the lead has been basically established in the Yangtze River Delta regional health wine. Harmony in the consolidation of health wine market, but also a comprehensive transformation of Yellow Wine brand strategy, a Shaoxing yellow sheds a business cited as wolf, and to overhaul the fragrant red Yellow Wine brand strategy, with its unique cultural connotation and thunder market manipulation, the rapid accumulation of the yellow wine quality horse China, become one of the most unique Yellow Wine brand. Zhizhonghe in recent years the rapid development and the mystery, plus the November 2004 bid sensation of CCTV, let everyone want to learn more about the company. Recently, this reporter interviewed from the doctrine of the hundred years brand master ---- white Zhiyong chairman, a man never mean. Reporter: Bai Dong, harmony development in recent years to see, how does the white Dong market competitive advantage in Yellow Wine and health wine zhizhonghe? Bai Zhiyong: rice wine and health wine are the most innovative industries, who have innovation, who will have the market, how big the new, the market will have much. To go home every day to drink a little and flourishing in the south to five plus, was once popular in rural areas of the wine, after the promotion of innovation and harmony, in the Yangtze River Delta, in