促销员如何利用身边的资源（How does the promoter utilize the resources around him）.docVIP

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促销员如何利用身边的资源（How does the promoter utilize the resources around him）.doc

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促销员如何利用身边的资源（How does the promoter utilize the resources around him）

促销员如何利用身边的资源（How does the promoter utilize the resources around him） How does the promoter utilize the resources around him? 2010-8-13 14:24| view: 46314| comment: 2|, author: Zhang Wei Abstract: she didnt know much about the product and sold it unexpectedly. Who helped her? As a promoter, what are the forgotten helpers around you? Master product knowledge, company background, consumer psychology and some sales skills is the basis of the sales, but many Promotional Supervisors and promoters but neglect a very important issue, namely the use of resources is also close to the table side resources to promote sales ability. I worked as a foreign enterprise sales supervisor, has hired a formerly state-owned mall laid-off salesperson to do the promotion, in the first month of her products do not quite understand, but sales are surprisingly good, the understanding that she and the clerk, the clerk of the cabinet, shopping malls and the relationship manager handled very well, we have to help her sell, nearly half of the sales are made with the help of others. This is a good example of the use of shopping mall relationships to promote sales. Near station resources can be classified into the following categories: publicity materials, physical resources, human relations resources and customer information resources. Promotional material resources 1. company unified printed product leaflets and POP posters Including product sheet, folding, company brochures, product posters and POP hanging flag, etc.. Although everyone knows its importance, but not all people can do it in place. The correct approach is that every one to counter up customers, before leaving, hands should have promotional materials. If the promotion oral product knowledge is introduced to impress consumers from the hearing, then customers back publicity materials from the vision to deepen this impression, thus, possibility of customers to buy the brand products and further increased. Product posters, POP banners a