传统食品推广的蓝海(系列之二)一样的月亮 不一样的月饼（Traditional food to promote the blue ocean (Series Two), the moon is not the same as the moon cake）.docVIP

传统食品推广的蓝海(系列之二)一样的月亮 不一样的月饼（Traditional food to promote the blue ocean (Series Two), the moon is not the same as the moon cake） The Mid Autumn Festival is China second traditional festivals, with the full moon garden symbol of reunion, so called tuanyuanjie, and inherited the thousands of years of festival to eat moon cake became the typical symbol of the festival, with the moon sustenance miss home, miss their loved ones. The traditional custom has been followed so far, after years of similar, each year is different. The moon is no longer a food, while the bearing is a kind of culture, a kind of emotion, it contains a reunion, homesickness, pangui, acacia, affection, friendship, love, blessing, dreams and other wonderful human emotions, at the same time, a 10 billion yuan moon cake market was born in the public business the coveted under. As moon cakes are Festival products, production is ready for half a year, and actual sales will be two to three months, while regional cultural differences and consumption characteristics, but also make the moon cake marketing From, EMKT. Com. Cn is even harder. Therefore, moon cake is called sudden death food. However, due to the technical content of moon cake is low, simple production process, high degree of homogeneity, so we see that the moon live the factory. Businesses, hotels, post office and civil aviation are waging to a share of the profits, and even a foreign moon circle phenomenon, such as Disney launched cartoon style moon cake, launched Chocolate Ice Cream Haagen Dazs moon cake, fierce competition, remarkable. Month not round, the war has been, the autumn moon exactly who circle? New regulations will affect the market structure of old governance 06 years ago, the astronomical moon cake, moon cake luxury packaging was getting worse, waste of resources or fostering corruption in the result is worth mentioning, raise a Babel of criticism of the country in June 1, 2006 formally promulgated the national standard moon mand