地震行销（Earthquake marketing）.docVIP

地震行销（Earthquake marketing） Earthquake marketing Lengzhenxing Explanation: in May 26, 2008, the marketing and investment edition of the China Union Commercial Daily published a series of earthquake marketing articles in Beijing in two pages. In May 15, 2008, 3 days after the Wenchuan earthquake, the old drunk cold revitalization of the domestic first proposed action second first public relations principles, guiding enterprises to face war, bravely assumed social responsibility; on the same day, the companys public relations considerations for international level, to Procter Gamble: Advertising giant earthquake donated dwarf , pointed out that Procter Gamble PR performance in the earthquake within 72 hours and the enterprise status is not serious, causing the network surging, more good or support the old drunk Procter Gamble in international stingy meaning; the beginning of May 16th, Procter Gamble PR compensation in full swing, donated from the initial 1 million to 10 million, the old drunk Bowen plucking stingy Procter Gamble donated 10 million the sequence of events, that is, the right and wrong, Chinese thanks to Procter gamble! Earthquake marketing [editors note] In May 12th, there were 8 serious earthquake disasters in Sichuan and Wenchuan provinces. Disaster is command, time is life. For a time, set off a nationwide upsurge of relief Our wills unite like a fortress.. This upsurge, enterprises play an important role in the rich to donate money, property and materials, powerful output. However, there are some disharmonious factors, enterprises to put donations into a press conference; at the same time some corporate donations in the media advertising; some multinational companies known as the stingy title How about the facts? Industry experts how to treat? We record it in two pages. Action first PR second Li Wen / Leng Zhenxing A major earthquake broke out in Wenchuan in May 12th. The critical moment, donations, pass the first time, show the social responsi