安利推动创新文化,实现全民创新（Amway to promote innovation culture and achieve national innovation）.docVIP

安利推动创新文化,实现全民创新（Amway to promote innovation culture and achieve national innovation） When many companies are holding high ldquo, innovation rdquo, banner, and a few companies really innovative? Innovation in the traditional sense, more attention is paid to product research and development, marketing and so on. In fact, innovation exists in all aspects of enterprise operations, and the ultimate goal of innovation is to create new value for customers or companies. Study on the Northwestern Universitys Kellogg School of management pointed out that innovation has three important characteristics: the significance of innovation is to create new value, but is not only the development of new products; innovation is in the form of diversification, can be produced in any one part of the enterprise; enterprise innovation is a systematic, single or not isolated stay in some aspect of business operations. That is to say, everyone in the organization should play a role in promoting innovation. The employees innovation is the fundamental enterprise innovation, Amway (Chinese) by constantly stimulate staffs passion for innovation, to create a culture of innovation, to promote organizational innovation, thus in the FMCG market fierce competition to maintain the leading position. Strategy ahead, build perfect innovation system In order to realize the continuous improvement of the competitiveness of enterprises, and the completion of the global sales target, Amway headquarters in the United States put forward ldquo in 2007; rdquo to promote innovation and development; global change, and will reflect the culture of innovation “ ” as one of key management. In line with Amways global strategy and employee innovation as the basis for enterprise innovation, Amway (China) has built a sound innovation system, with six major factors to promote an innovative culture. Direction: help employees understand the expectations of the company in terms of innovation, and specific behavioral requirement