当公益营销成为一种战略（When public welfare marketing becomes a strategy）.docVIP

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当公益营销成为一种战略（When public welfare marketing becomes a strategy）.doc

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当公益营销成为一种战略（When public welfare marketing becomes a strategy）

当公益营销成为一种战略（When public welfare marketing becomes a strategy） When the public marketing has become a strategic.Txt22 sincerely is wine, the longer the year more mellow thick type; sincere is the fireworks, it is beautiful bloom only in height; sincerity is the flowers, the fragrance delivery on hand. A lonely heart needs love; a cold heart need the warmth of friendship; support and comfort need to force a desperate heart; a pale heart sincere help; a full alert closed door is need sincere this key to open it! When public welfare marketing becomes a strategy 2008/5/7/07:12 source: China management communication network Author: Lin Jingxin There is a difference between a good company and an excellent one. A good enterprise can provide excellent products and services, and a good enterprise can provide excellent products and services, but he also tries to make the world a better place. In the social security system is not perfect, the growing gap between the rich and the China, by the economist known as public welfare society more and more of the third allocation to shoulder more social responsibility, but also by the government, media, people more and more attention. Because of this, public welfare marketing has become the most important strategy for many multinational companies to promote brand concept, enhance brand reputation or conduct government public relations. In China multinational companies, Amway, Coca-Cola, Procter Gamble can be regarded as public marketing of the Three Musketeers: either from the amount of input, influence, the length of time on the way ahead to other enterprises. And Amway is one of the typical, not only will be put into public affairs as a culture, more public marketing to enhance the level of enterprise strategy, remodeling after sale Amways good image. Public welfare marketing: the localization strategy of Amway In 1959, in a small town in the United States, young Jay Winalo and Charlie Divis took the first steps of Amways career in t