本土摩企的发展之道从潜水小池开始（The development of local mount enterprise from the beginning of diving pool）.docVIP

本土摩企的发展之道从潜水小池开始（The development of local mount enterprise from the beginning of diving pool） In August 13, 2005, a fire broke out at a body art (oil painting) exhibition in H city. Suddenly, in the thick smoke of the museum, a large number of valuable works at home and abroad in panic, panic in a little bit suffered destruction, rescue work in the rush to and fro in the footsteps of the urgent. In the distance view of the crowd: a staff member in the mouth of the museum quickly and methodically rescue the surviving treasures, the hands of a piece of size works safely taken away from the museum. Later, asked the director seems to be extremely urgent urgent and stable if the staff in Taishan rescue: how do you do it? The officer raised his surprised face and said softly, I just want to rescue those works that are closest to me.. The most recent work may not be the most valuable, but the most likely thing to survive - because it is near the hands up range, which is the staffs simplest and most powerful saving reason. Looking around, it is the same thing for our market. The best goal of success is not necessarily the most valuable market, but the most likely market. So, how do you capture the most likely market? Big fish little in There is a saying called being a big fish in a little pond. In the field of marketing, this argument is interpreted as a strategy -- concentrated marketing (concentrated Marketing), refers to the enterprises to give up the small share of a large market, and to strive for a large share of one or several of the Asian market. This strategy of concentration, strike out is especially suitable for local competitors. Why do you say that? At present, the local friction enterprises belong to small and medium enterprises, widespread lack of resources, the limited capacity of the short board, many enterprises not only take multi-faceted attack strategy did not occupy a market, but into a cash flow, etc., between production and marketing operations lost