电子商务(b2c)网站的abandonment rate（Abandonment rate of e-commerce (B2C) website）.docVIP

电子商务(b2c)网站的abandonment rate（Abandonment rate of e-commerce (B2C) website） [introduction] to some extent, e-commerce can be the meaning of website analysis. This article examines one of the most common metrics for e-commerce sites: Abandonment, Rate. Direct e-commerce analytics is a field that this blog rarely deals with, because I have been immature to think that e-commerce site analytics are not fundamentally different from our usual web analytics. After all, if not the electronic commerce website, it still has one (or more) can be quantified, but the electronic commerce website is nothing but to make money as a common target site. Conversion process. Today, however, I believe that this understanding is premature, because e-commerce is a unique and necessary way of measuring and thinking, as it directly involves sales and transactions. So today, Im going to read more about the content of E - commerce websites in my blog, and Im looking forward to my friends participation and correction. When it comes to the special nature of e-commerce sites, you cant help mentioning the shopping cart and the checkout counter, which are the two symbolic website elements distinguished from the common websites. Today to talk about Abandonment Rate, and the brothers are all about. What is Abandonment Rate? Abandonment Rate (hereafter referred to as AR) is a composite, measured by the proportion of shoppers who decide to buy and sell back. In fact, this metric was first used in Call Center, used to measure those who have been listening to music but is not to the customer service staff, and finally the proportion of hang up the phone customers angry. The exorbitant AR illustrates how bad the service quality of this Call Center is. Similarly, in e-commerce sites, excessive AR generally shows that the sites comparison, selection, checkout, payment process, one or more projects exist, so that consumers are very unpleasant experience. Pure, unrestricted AR cannot give a precise definition.