电子商务与动漫周边（E-commerce and animation surrounding）.docVIP

电子商务与动漫周边（E-commerce and animation surrounding） International animation industry started from the animation industry, so far has a hundred years of history. At present, the global digital content industry output value of $222 billion 800 million, related games, animation industry derivative products output value of more than $500 billion, and the formation of the United States and Japan and South Korea, a situation of tripartite confrontation situation. The online game industry has been more than 4 consecutive years of Hollywood film industry, to become the nations largest entertainment industry; animation industry annual output value of 230 trillion yen in Japan, Japan has become the second pillar industries; South Korean animation industry output after the United States, Japan, South Korea, the national economy has become one of the six pillar industries. Chinas animation industry in 2007 only 20 billion yuan output value, of which a considerable part of the processing fees paid by foreign investors, while the United States Disney companys annual output value of nearly 20 billion U. s.dollars. International Animation Industry Development Model American model The big and whole group monopolized the original development model. The United States is the birthplace of the animation industry, from the beginning of the twentieth Century animated film available in the United States, to form the industry, the last century 50 to 60s entered a period of prosperity, this period is also the American economy in the period of industrialization, the animation industry in the 80 years of development, the market forces developed relying on the economic strength, strong the creative and technical force, complete, always in the leading position in the world and the strong momentum of development, the animation industry exports after the computer industry, worth $about 200000000000. In the development of American animation industry, there are several animation monopoly enterprise grou