电子商务价格策略（E-commerce pricing strategy）.docVIP

电子商务价格策略（E-commerce pricing strategy） E-commerce pricing strategy.Txt With the rapid development of technology, information has been gradually commercialized and commercialized. The consumption of information has also been developed from gratuitous consumption to paid consumption. The development of the global Internet enables information products to be sold on the Internet, making the exchange of information goods faster and more convenient. Its pricing is also due to the impact of the network environment and the traditional pricing methods of transactions and there is a certain difference. In addition, the network is not only a platform for information sharing, but also a new and favorable market for the information products with the core value of information. All aspects of information commodity transactions can be completed on the network, including ordering, production, pricing, negotiation, trading, services and so on. How does the network environment affect the pricing of information goods, and what are the characteristics of the pricing of information products in the network environment, which is what the author wants to discuss in the article. 1, the particularity of information goods The information commodity is different from the ordinary material commodity. It is the final product that the worker carries on the processing to the invisible achievement or the knowledge through certain technical means. Information goods are divided into two types: the first type of information goods can be independent of the original material carrier and independent transfer, information products can be exchanged, and the original material carrier without their mobile; second kinds of information goods and material carrier must be integrated with the transfer of the original material carrier. For example, a famous painting, a sculpture and so on belong to the second kind of information commodity. The second types of information goods can not be copied and cannot be converte