与卖场运营人员打交道需克服的五种心理障碍（Five psychological barriers that need to be overcome in dealing with store operators）.docVIP

与卖场运营人员打交道需克服的五种心理障碍（Five psychological barriers that need to be overcome in dealing with store operators） Modern commercial warfare is sometimes more like a psychological warfare, and different psychological tactics will have different battle results. In this age of profession decides the future, mind determines everything, psychology is more important than skill, which is more profound and obvious in the confrontation between manufacturers and modern retail channels. The following are five kinds of psychological barriers and their solutions that are frequently encountered by factory personnel in dealing with stores, and are summarized in order to be of reference to all of us. inferiority complex Features: some manufacturers in dealing with store operations section chief of the, there will be fear, frustration, disappointment, fragile, and many other low-spirited retreat inferiority complex. For example, some manufacturers see a store operation, staff will feel nervous and afraid, why? One is the store office environment is suppressed; secondly, saw the store leader, afraid of words is not good, anxious; again, they also worry about the hold up to the cost to the sponsor; finally, is most worried about the fear that they will inform our products off the shelf , after all. They hold our life or death . A beginning in the factory store staff described his dealings with the store operations section chief of the scene. Analysis: is it really so difficult to deal with store operators? What kind of situation will lead to such inferiority complex among factory staff? 1 、 lack of experience in operating stores. Due to the large retail stores are emerging channels, many manufacturers are lack of system operation of supermarkets, KA shop experience, therefore, in the face of the store operators trained with regularity, overbearing, they often zitanfuru. 2, no confidence in their products. Always think that the store is selling brand-name goods, and their products are second