衡水老白干能否走向全国（Hengshui Laobaigan can move towards national）.doc

衡水老白干能否走向全国（Hengshui Laobaigan can move towards national） 20o9.9 Hengshui Laobaigan can move towards national Yang Qiang1 Many of them like the Hengshui Laobaigan liquor industry in China This is a time-honored and famous Chinese Time-honored Brand Brand, but the actual economic value of many time-honored brands and There is a huge gap between its brand awareness. How to discover these old words through modern marketing means? The potential value of the number, so that it out of marketing errors into The fast lane of human growth? Mention Hengshui, people will naturally think of old white Dry, just like Jingdezhen, people will think of porcelain Same device. But with its high corporate profile Hengshui Laobaigan in ratio, market coverage, market share Rates, sales, and sales appear to be different In addition to shame, to maintain absolute lead in Hengshui local In the central and southern part of Hebei, we have higher market share The amount, Hengshui Laobaigan in other markets nationwide There is little to do. Whats the reason? Product brand building lag One The brand confusion of COFCO Chapter mainly discusses the brand of enterprise such as COFCO Case of reputation less than product brand awareness. With COFCO Hengshui Laobaigan is just the opposite, Hengshui Laobaigan high enterprise visibility, and production Product brand construction is seriously lagging behind Product brand. Hengshui Laobaigan itself is a business name, The full name of the Hebei Hengshui Laobaigan wine (Group). Ltd, founded in 19 996 years, L1 months, before that Who is the Hebei Hengshui Laobaigan winery, founded in 1946. In 2013, the business covered liquor, beer, feed, clothing and so on Field, is a large state-owned enterprises, Chinese liquor The production of the largest manufacturing industry in Laobaigan flavor Manufacturers, listed in the national liquor industry 5O strong. At the same time, Hengshui Laobaigan. - - scale.. .. Water brand Laobaigan as a long-term brand products Exi