逆市生存之道找到你的消费者（Adversity is the way to survive find your customers）.docVIP

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逆市生存之道找到你的消费者（Adversity is the way to survive find your customers）.doc

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逆市生存之道找到你的消费者（Adversity is the way to survive find your customers）

逆市生存之道找到你的消费者（Adversity is the way to survive find your customers） A persons life permits the purchase of numerous gorgeous clothes, but the possibility of buying a house is only a handful, at least 99% of ordinary people will face such a situation. Among them, the real estate promotion strategy and marketing means must be different from clothing and other fast-moving consumer goods. After the mad bull market of 2007, the real estate market gradually returned to reason, but the market struggle is even more difficult. Specifically characterized as: 1. Non controllability of the market. The leading real estate developers have gradually lost the discourse power of media, Internet has become the leading consumer market, if prices rise, the users of a manmasheng will naturally control policy to follow. The property market is no longer the same as other commodities through the supply and demand, prices and other levers to adjust, more will be entrusted to the livelihood of the people, but beyond the scope of the developers control. 2. Noisy communication environment. Further fragmentation of media market, if the lack of strong media support, let developers advertising as more sound and no echo, no real need to convey the intention of the buyers ear. When the project goes to more areas, the choice of the media is also facing a dilemma, national and regional are not allowed to gain or lose. Because of the national or regional media no matter, can the excessive demands through the network. Because of the market wrestling, but let us add to the pressure and power of self promotion. The survival of the market, first of all to find your consumers, as long as you identify the consumers, it is possible to formulate targeted promotion, marketing strategy. First, proactively identify your customers In todays era of almost universal networking, everyone will share their spending experience with their best friends, and everyone you meet may bring you at least 250 potential consumers.