2.0时代酒类营管理销新4p(上)（2 era liquor camp management new 4P (last)）.docVIP

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2017-10-16 发布于河南
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2.0时代酒类营管理销新4p(上)（2 era liquor camp management new 4P (last)）.doc

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2.0时代酒类营管理销新4p(上)（2 era liquor camp management new 4P (last)）

2.0时代酒类营管理销新4p(上)（2 era liquor camp management new 4P (last)） What are the characteristics of liquor marketing in the era of Internet operators? Are there any regular ways to follow? In order to understand, here we are familiar with from the marketing 4P (4P: a special niche products. The Internet of ordinary people to bring the value of three: freedom, equality and convenience, these are human nature, therefore, have the greatest value experts say the Internet is full release of. In this release of human nature under the impact of some business ideas and rules, we are familiar with the habit of coming or being changed: individual needs instead of blindly, popular niche products gradually replace popular products, customized production gradually replace standard scale manufacturing. In this consumer driven, liquor products in terms of the type or the packaging, in quantity will be more and more not less, this is the traditional model we now understand the production and sales is different -- the mass market, the public product is dead, consumer positioning will get unprecedented attention. A single product selling point, the origin, process, raw materials will become the most important publicity, pure concept of artificial concocts things, will be gone for ever. Two. Price consistent, a bottle of ex factory price 8 yuan of liquor, sold in the hotel 128 pieces, the same products in different regions, different prices, the same product, huge channel profit difference...... The price distortions caused by the serious information asymmetry will gradually disappear with the emergence of a large number of network operators. From now on the era of net selling, the product price component is unique quality + customer experience, The quality of the unique is the most valuable, and the customer experience is the core content of the consumer has been evaluated, coupled with their own judgment. Before consumers buy goods in which decision, will use a variety of search engines,