2009葡萄酒在中国市场的营销方案（2009 wine marketing programs in the Chinese market）.docVIP

下载本文档

3
0
约9.94千字
约 7页
2017-09-28 发布于河南
举报
版权申诉

2009葡萄酒在中国市场的营销方案（2009 wine marketing programs in the Chinese market）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

2009葡萄酒在中国市场的营销方案（2009 wine marketing programs in the Chinese market）

2009葡萄酒在中国市场的营销方案（2009 wine marketing programs in the Chinese market） The wine industry and large-scale development is a matter of the past 100 years, Wine now has five continents around the world, Wine power production is no longer confined to Western Europe, in the Americas, Oceania, Africa and Asia is the rise of a number of Wine producing countries. With the improvement of Chinas per capita income, especially the development of the middle class, the consumption of Chinese wine has shown a rapid growth trend, and the proportion of wine consumption has been continuously improved. With the increase of the domestic consumer awareness of imported Wine, Wine stores, chain of wine line of new sales channels increasingly rising, the old pattern begins to impact to commercial supermarkets, restaurants and other traditional terminal as the main body. For the Chinese wine industry, the year 2009 is a special year. On the one hand, affected by the global economic environment, the high-end wine market has been implicated; on the other hand, in the financial crisis, there are still some exciting signs of transformation in the industry. To achieve a total sales income of 22169698000 yuan products 1-11 months of 2009 in China Wine manufacturing industry, growth of 19.06% over the previous year; to achieve cumulative total profit of 2768819000 yuan, growth of 19.89% over the previous year. Imported wines have shown amazing explosive power in China in recent years, and Chinas huge market potential will attract more and more imported wines. But it is still not in the import Wine China in import Wine, air plant, in addition to Lafite, Custer a few brands, Consumers are generally familiar with the brand is not much, Chinese consumers of imported wine awareness is not high overall. Since the current imported wine still does not appear a dominant brand in the market, this will make the future import wine industry a flourishing situation. The wine market needs further development. In r