医药企业的发展契机（The development opportunity of pharmaceutical enterprises）.docVIP

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医药企业的发展契机（The development opportunity of pharmaceutical enterprises）.doc

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医药企业的发展契机（The development opportunity of pharmaceutical enterprises）

医药企业的发展契机（The development opportunity of pharmaceutical enterprises） With the establishment and perfection of Chinas market economy, the competition in the pharmaceutical market will be more intense. In the fierce competition, enterprises want to occupy the market and achieve sustainable development, we must pay attention to the needs of customers, the consumer demand and its changing rules under the new situation as the starting point of enterprise management, throughout the whole process of business activities to meet the needs of customers and ultimately provide products and services. Therefore, it is the key to the survival and development of modern pharmaceutical enterprises to pay attention to customer research, and take this as the guide, and constantly innovate and implement modern marketing strategy. Focus on customer needs Clear market direction In 1997, the author of the survey found that consumers are most concerned about the efficacy of drugs, but also very concerned about the safety of drugs, dosage forms and the use of methods. They prefer painless and easy to use dosage forms, such as oral and topical preparations, while muscle injection and intravenous injection are less painful. In the oral preparation, consumer choice is more convenient to use a once daily oral sustained-release preparations, followed by capsule, oral liquid, reflecting consumers should also not bitter medicine, medication tendency. The indications for the same conditions, selection of Chinese medicine preparations accounted for 55%, accounted for 11%, after further investigation and analysis of its reason, found that the vast majority of Chinese medicine selection of respondents believe that traditional Chinese medicine preparation toxicity smaller than western medicine. In 100 cases of respondents, only l cases that drug use was mainly influenced by advertising, consumers of the large number of drug ads held relatively calm and rational attitude; 94% of consumers believe that th