战略营销中国企业突破增长困境之途径一（Strategic marketing a way for Chinese enterprises to break through growth dilemma）.docVIP

战略营销中国企业突破增长困境之途径一（Strategic marketing a way for Chinese enterprises to break through growth dilemma） I dont know what the point is and I dont know how to give up There is no real strategic marketing The so-called strategy is precision strike. For example, Japan can make quality world-class, largely because the Japanese company accepted the quality master Demings point of view: quality is not tested by the quality of the source from the start. If the quality problem is in the design phase, correcting the error loss may be only one. But in the manufacturing process, the loss of correcting mistakes is one hundred. When it comes to customers, the cost of correcting errors is one thousand or even ten thousand. The design phase of the product determines 80% of the quality of the product, which is called strategic quality - quality improvement through strategic measures. As a matter of fact, the quality of quite a few of Chinas enterprises has come to an end. Not to increase investment in technology, do not strengthen the ability of professional design departments, in an attempt to achieve quality improvement through strict inspection, there can never be world-class quality. Similarly, Chinese enterprises should raise their marketing level from the source. Truly outstanding marketing is not achieved by the manufacturing stage of planning, and even not implemented, although marketing planning and implementation are very important. True marketing starts at the bottom: what value can you provide to your customers? Thats the strategy: you know what values are important to your customers and to you, and you need to know what values are important to your customers, but not to you. Strategy is the first to give up, without giving up, you can not have a real focus. Therefore, not only those who satisfy all customers marketing behavior is not strategic, that is to meet all the needs of target customers, but also a strategic performance. Thus, from a strategic point of view, the le