招商文案（Investment copy）.docVIP

招商文案（Investment copy） How to advertise in the stage of commercial project investment? Sue. On the one hand, as soon as possible to expand the market, improve sales; on the other hand, but also in order to transfer the risk of new products, early recovery of initial investment. It can be said that investment advertising has become an integral part of many enterprises new product listing. However, there is a famous saying in the advertising industry: half of the advertising costs are wasted, but there is no way to know what parts are being wasted.. And there are a lot of advertising investment boondoggle, this makes a lot of enterprises before doing business advertising -- how to do to reduce the waste full of worries? What can you do to make it more effective? What media do they actually do? The following author will combine his years of experience to talk about how to do effective investment advertising. Targeted: to understand why the investment advertisement We cant do business advertising to do business advertising, advertising must clearly do investment objective: to demonstrate the characteristics of the product, to attract potential customers to the telephone consultation, for the enterprise investment services, improve business performance. In other words, is to use the characteristics of good products to help customers make money at the same time, and constantly promote their development and expansion. On the contrary, I once saw a business advertisements throughout that how to make money, but no mention of what the product is. Although there is a certain mysterious, but it makes people feel fraud suspicion, and can not achieve the desired results. Incidentally, wed better examine the product name or brand name before doing business advertising, because the product name or brand name is very important, a good product name or brand name in the deep impression to the people at the same time, can quickly and accurately express the product characteristics or bra