放羊理论（Herding sheep theory）.docVIP

放羊理论（Herding sheep theory） 7 Days Inn herding sheep theory The article appeared in the twenty-first Century Business Herald, August 17, 2009 Information distortion and inefficient management are the problems Zheng Nanyan once worried about. In particular, his economic chain hotel began to trot 7 days ago, when the number of stores was geometrically expanded, a concern that began to escalate as the companys management model was limited. The 30 branch is the beginning of the 7 day carding management model. By the end of 2006, Zheng Nanyan gathered senior executives to reflect the companys management idea: the original instruction top-down transfer, although can guarantee the headquarters of a strong position, but with the increase of the stores, this advantage is to the disadvantage. After the meeting, the management concluded with a new management concept, namely sheep style management philosophy to replace the original ideas, with sheep mechanism to the manager of the branch greater autonomy, not everything waiting for instructions from the head. At the same time, with the aid of IT system has been put into considerable to optimize the management process, the construction of the IT system based on the operating system to ensure that the enterprise branch, through information sharing and not on the control and command response. On the ability to twist towels, we may be no stronger than others, because there is a size effect factor in cost management, and our number of stores is not as good as other companies. But Zheng Nanyan believes that after the management framework adjustment, 7 days of the entire information transfer can become more efficient, and the formation of bottom-up transmission. In 2009, 7 days has nearly 300 stores, the number of headquarters to participate in operations management still remained at about 350, in Zheng Nanyans view, the adjustment effect has been achieved, because 300 stores and 100 stores need managers, which means the management cos