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中国企业如何进行业务模式升级(How do Chinese enterprises upgrade their business models)
中国企业如何进行业务模式升级(How do Chinese enterprises upgrade their business models)
By the financial crisis, many domestic enterprises have realized that if you do not speed up their own business model upgrade and transformation, even if it can be so lucky to escape this time of winter, but it is difficult to escape the next time. So, what exactly is business upgrading, and how should enterprises upgrade?
According to the research, the upgrading of business enterprise is due to changes in policy, technology, demand, competition and other external environmental factors and the survival basis of traditional enterprises main business has changed and shaken, necessitating the adjustment and innovation of the original business model, in order to seek the process of establishing new competitive advantage. If you say in a popular way, the business upgrade is to change the enterprises own survival and development.
Any business upgrade will involve three major changes: business, location and model. Samsung Electronics business upgrade in the positioning is changed from the original OEM manufacturers to the worlds leading consumer electronics brands; key business transformation is the adjustment of product structure, low brand, low value-added products out of the traditional, to increase research and development of high technology, fashion consumer electronic products production and market operation mode; change is reflected in the termination of such as WAL-MART and other low-end retail channels of cooperation, choose to enter the high-end channels, and increase the brand publicity etc.. At present, the domestic commercial banks upgrading in full swing is also inseparable from the three aspects of business, positioning and mode. In business, commercial banks have to adjust their business structure, actively expand their product line, focusing on the development of the retail business and intermediate business; in the localization, many banks have made the transition to target retail ba
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