中国特许经营的困境与出路（The dilemma and outlet of franchising in China）.docVIP

下载本文档

5
0
约2.18万字
约 14页
2017-10-05 发布于河南
举报
版权申诉

中国特许经营的困境与出路（The dilemma and outlet of franchising in China）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

中国特许经营的困境与出路（The dilemma and outlet of franchising in China）

中国特许经营的困境与出路（The dilemma and outlet of franchising in China） Reduce the font font increases by anonymous sources: the finishing time of release: 2005-12-5 3:59:38 John Rusby, the author of the trend, believes that franchising is the most successful marketing concept so far. Many studies have shown that such a conclusion: no matter which countries and regions in the world, also regardless of the economic environment and cultural background, the franchise will play a huge role and occupy an increasingly important position in the development of all countries in the world of business. However, in the economic life, quantity and quality are not always proportional to a logical relationship, more performance for the inverse relationship, franchise rapid development is also facing the same problem: increasing the number of speed, but lower quality, even part of the bubble. This is for the worlds appreciation of Chinas economy, is undoubtedly a shadow of the sun, causing us deep worries. China franchising in the difficult situation In March 7, 2005, the Nanjing intermediate court disclosed to the public the ten major cases of dishonesty, among which the false propaganda was the first. Two years ago, a Nanjing jewelry company, recruitment of chain stores in the country a number of advertising media, the use of the low price discount type and unconditional return semantics of fuzzy words, false propaganda franchise investment return, profit margins, as the franchisee is not 100 more than, caused a very bad social influence in the local, directly related to the expansion of the franchise in Nanjing. Nanjing integrity case hairpin is only a microcosm of Chinas franchise development process, similar events on the franchise from time to time in the newspapers. Among them, the typical and influential Shanghai Xi plus case. Shanghai Xi and Catering Management Company Limited registered in August 20, 2001 in Shanghai. According to the company and the office of the firm, convenience