乳业竞争的焦点（The focus of competition in dairy industry）.docVIP

乳业竞争的焦点（The focus of competition in dairy industry） As a major category of FMCG, the dairy market, after 4P: (product, price, channel, promotion) competition, began to 4C (customer, cost, convenience, communication) to change. This article will focus on the supporting point, balance point, balance point, point of departure and starting point. To discuss the current situation and future of dairy industry competition. I. competitive support and product competition are changing with the development of economy 1, the product of Lei Feng era or the product concept of planned economy era. Times create cooperative one to both socialist-minded and professionally competent, everyone, because of the serious shortage of materials, as long as the factory produce dairy products do not worry about sales, then to sell some units are rationed or high priced luxury goods, when the country took his position in the health food, employees have to this group of countries to strive to the goal of communism. The production of good products, all for a babys mouth in busy that time only milk powder. As long as it is produced, it will contribute to socialism. 2, the concept of product in the early stage of reform and opening up. In the early 80s, the state realized the lack of breast milk in infants, and began to plan the production of breast milk products in some cooperatives according to the approval. Only the bright, Sanlu, Wandashan, known as the three major dairy. After the transition from the planned economy, peoples living standards have improved a little, people are not satisfied with eating, and some people who want to eat well and have nutrition. Dairy consumer groups began to increase, but the country for the top dairy products are still more stringent control. Not up to the national standards, not allowed to produce dairy products, coupled with the speed of information transmission is also relatively slow, these macro environmental impact. On the other hand, the expansion of raw