企业形象策划方案（Enterprise image planning scheme）.docVIP

企业形象策划方案（Enterprise image planning scheme） Is this enterprise and Keda same place?. Leading the trend of the industry is the management concept of the international industrial structure which CAV and CAV have been advocating. 2, product concept: The style of famous brand, the noble atmosphere of life, the overflow of life interest and the promotion of life style are the demands of every product brand of CAV. Sound has not always represented a product, choose a kind of music, choose a way to enjoy life and enjoy life attitude. CAV CAV lies in disseminating a culture, advocating a noble life, and sharing the global product concept. 3, appearance design: Pay attention to the sound box texture and fashion modeling, mahogany, walnut, log, metal appearance design more fashionable life, more close to furniture quality of life. 4, deficiencies: The concept of enterprise, which emphasizes service and lacks the spirit of leading the industry, seems rather weak in terms of its status as a leader of the world. The brand concept is too conceptual and therefore vague. The concept of life is preaching and imposing taste. The purchasing psychology of consumers is becoming more sophisticated and will not be consumed for a deliberately constructed atmosphere. Four, * * * advantages and disadvantages analysis * * audio has been 11 years of history, in the 11 years of struggle to create brilliant achievements, is a genuine national brand. * * the comprehensive product range, technology strength, and Nanjing University cooperation in product development, from professional audio to civilian AV products, from the speaker to the power amplifier and DVD Goods are available in all varieties. is the rare sound, large-scale production enterprises. * *s market share has been in the forefront of the country, has a high reputation in the country. * * * is the first domestic audio industry to pass ISO9001 quality certification enterprises. Export business is also the pride of * * *, and is now a O