企业多元化经营失败案例（Cases of diversification failure）.docVIP

企业多元化经营失败案例（Cases of diversification failure） All roads lead to Rome. which can be said to be a reason for companies to engage in diversification of the most classic. They think that engage in diversified investment, the biggest advantage is that can effectively disperse the single investment may cause investment risk. They think: an enterprise, especially a large enterprise, if only in a single business. Is inevitably influenced by the macro economic cycle and the product life cycle, investment risk is great, easy to appear because choked slobber, then breathless. and engage in diversified investment, different product life cycle is not the same, each other can stagger: when one of the business demand and the market is declining, resulting in poor sales, net cash inflow is reduced, other business can make up, reach the dynamic equilibrium objective, net cash flow volatility; also can gain time, easy adjustment to reduce industrial business Investment risk [6]. All roads lead to Rome. thought has some truth, but not excessive superstition. It has the applicable scope and boundary conditions, it is generally believed that only when the enterprise itself in a position of a main field is very stable, has good ability and core, can consider the remaining resources for more the big investment income. Unfortunately, some companies just forget it, cause talk about the scene dark East and West are not bright. In recent years, the diversification of investment enterprises in China failed many examples, the giant group president Shi Yuzhu on one of his four mistakes is the blind pursuit of diversification. The giant group involved in the computer industry, the real estate industry, health care products industry span is too large, where the field is not new to its advantage, but eager to shop booth, the limited funds are firmly set to die, leading to the financial crisis, the only factor a lack of liquidity and death. One night and so is the sun god group. The group is develop