体育营销如何排险（How sports marketing risk）.docVIP

体育营销如何排险（How sports marketing risk） The CBA League cut the 1/3 a little bit and didnt leave too much time for the sponsors, which also sounded a wake-up call for sports marketing Lao Zhang looked at the sad face of Lao Li, and at the moment he didnt know how to comfort him. CBA (China basketball occupation League) has started, as a sponsor of the Lao Li is happy, is becoming the first sport of basketball Chinese today is the high-end resources, to enhance the brand reputation is very obvious, but suddenly came the news, preparing for the Olympic Games, the major league, CBA League at once cut 1/3! Li MEIZHE, thought of Lao Zhang, Zhang CBA experts, should be able to give him an idea. The crisis, Zhang over the word, sports marketing is a new industry, peoples attention is focused on how to do, far from the arrival of the crisis management of sports marketing at this level, to avoid and manage the crisis is also quite chaotic and irregular, today is an example. Lao Li, come, Ill tell you, Lao Zhang stood up and said, today we must talk about something serious....... Origin: change, disturbance Crisis? Lao Li think Lao Zhangs words are a little alarmist: as for? You see, theres a lack of crisis awareness, Lao Zhang took a book. Look, whats the crisis?. The crisis is by the external environment changes or internal mismanagement may disrupt the normal order, norms and objectives, requirements of the organization in a short period of time to make a decision, to mobilize various resources, strengthen a threatening situation or state of communication management. Crisis is everywhere, especially in the field of sports marketing. Enterprises use sports events to achieve their own marketing goals, relying on the event itself.. From the above definition, we know that one of the origins of the crisis lies in the change of the external environment, and the uncertainty of sports events makes it possible for the enterprise sports marketing crisis. The uncertainty of the competitio