品牌战略制胜五步法（Five steps to win the brand strategy）.docVIP

品牌战略制胜五步法（Five steps to win the brand strategy） Five steps to win the brand strategy Why China the CCTV advertisement s most average life China brand flower briefly as the broad-leaved epiphyllum, only 7.5 years, often cut down dead; Why is SONYs TV sales in China a year only 500 thousand units, profits are equivalent to the sum of Chinas television industry as a whole?; Why do many of our brands have very poor risk resistance? A negative report can ruin a brand (while Nestle, Coca-Cola, etc.) have had a lot of quality problems, but have not hurt brand power; This is because many of our compan