品牌管理的魅力--中小企业发展的利器（The charm of brand management -- a tool for the development of small and medium enterprises）.doc

品牌管理的魅力--中小企业发展的利器（The charm of brand management -- a tool for the development of small and medium enterprises） S company is a private enterprise, with a year sales pitch and flexible operation methods, the rapid rise in just a few years, in the domestic food processing machine industry, in the sales rankings after PHILPS has entered the top three! Enter the S enterprise consulting, sales in a slowly decline trend, some dealers mistakenly believe that the companys products have close head, have shifted their business focus, some simply out of business! When I entered the enterprise, I put forward a series of feasibility plans, and adjusted the status quo. In a few months, it not only stopped the decline, but also showed a big upward trend in overall sales! Sales were at an all-time high in the third quarter of 2005, and overall sales were up 30% from the previous quarter By using the method of brand management to carry out multi-faceted analysis of the internal and external environment, the current definition of troubled enterprise development is mainly three aspects, one is the customer service service, the 2 is marketing management 3 industry price competition (table). S enterprise operating advantages lie in the terminal channel interception, but there is no long-term development of brand strategy, the lack of effective brand management technology! Unwilling to switch to being willing to take the initiative After-sales service is related to the long-term business development of S enterprises, affecting the evaluation of the products of consumers; To solve the problem of customer service service must first solve the problems on the management idea; S business has been set up for many years, but not much in the brand building, grassroots members to understand the brand is very shallow; on the crux of the problem, called marketing personnel to strengthen the training of the CIS knowledge, explain the importance of the brand, market the problem is they sort of ideas.