广东09年自考会展经济学课程大纲（Guangdong 09 year self taught exhibition economics course outline）.docVIP

广东09年自考会展经济学课程大纲（Guangdong 09 year self taught exhibition economics course outline） The nature and purpose of I. Curriculum 1. course nature The Convention and exhibition economy is a new economic form. Exhibition economics is a compulsory course of exhibition management, theory and practice of economic factors, involving the exhibition system of exhibition and marketing, exhibition and exhibition, exhibition of supply and demand, investment and benefit, the exhibition and exhibition information, and the adjustment of industrial structure, regional economic integration, convention and Exhibition economies scan etc.. The contents of this course is a part of Applied Economics, part of the goal is eventmanagement student literacy ability. Status of the 2. Curriculum Convention and exhibition activities are not isolated and stationary. Under the condition of modern market economy, the forms of exhibition activities are becoming more and more active, and the importance of sports is becoming more and more obvious. The exhibition movement is regular, the task of economics is through the exhibition of the exhibition reveals the microscopic phenomena, the micro and macro economic development, for the exhibition activities to guide their own social and economic development practice. The economic content of marketing, demand, supply, investment, industrial structure and regional economic integration, which is involved in the logic development and relationship of the exhibition economy activities, is the basis of the exhibition activities. Therefore, the Convention and Exhibition economics is the application of economic theory in the exhibition economy activity, and it is a basic course of the exhibition management specialty. 3. curriculum requirements Through this course, the examinee should grasp the exhibition economics research object, the exhibition system of economic factors, demand, supply, exhibition exhibition exhibition exhibition, exhibition information investment, i