广告创意中中国传统文化的应用（The application of Chinese traditional culture in advertising originality）.docVIP

广告创意中中国传统文化的应用（The application of Chinese traditional culture in advertising originality） The application of Chinese traditional culture in advertising originality Mouth Yang Zhongxiang First, the impact of traditional culture on advertising Traditional culture has been accumulated in the long historical evolution, and it is a people Ethnic ethics, customs, culture, education, outlook on life, values and present agents The combination of modern science and technology. The most obvious influence of Chinese traditional culture on advertising There are two aspects: First of all, the traditional culture restricts advertising appeals and performance strategies, but also restricts the adoption of advertising The acceptance and understanding of advertising information. What is the audience worth to himself? Information has a clear judgment and choice, if the advertisement spreads the information and the audiences price Values and aesthetic ideas are alike, audiences will accept them, and vice versa. Known as cokes big brother, Coca-Cola, the most valuable products in the world Ranked first in the list of cards, this is with its foreign market in the development of its advertising tradition The application of chemistry has a lot to do with it. During the Spring Festival in 2001, Coca-Cola was launched in China The Fu pay New Years call the TV ads, a rich Chinese characteristics of small village coverage A new years winter, one family clay doll modeling to welcome the new year, a pair of lovely The little brother and sister Fu robe of Coca-Cola to pay New Years call. Coca Cola Co also launched The packaging of the twelve zodiac signs enables advertising to spread information and audience values The concept and aesthetic view are highly unified and sales volume is increasing. Secondly, the difference of traditional culture determines the advertising strategy in different cultural backgrounds Changes in advertising across countries, nations, religions, and clans Its important