广告界的歌德巴赫猜想（The Gerd Bach conjecture in advertising）.docVIP

广告界的歌德巴赫猜想（The Gerd Bach conjecture in advertising） A hungry man, after eating 4 Clay oven rolls still feel not enough, so he ate fifth Clay oven rolls feel full after eating. At this time, he could not help thinking: if you know early to eat fifth sesame cake can be full, then still eat the first 4 why? Go straight to eat fifth sesame cake is. Where is this magical fifth sesame seed cake? Whats the waste of that half advertising fee? In the advertising world, there is a famous puzzle that puzzles advertisers for so long as the Gerd Bach conjecture. Thats what the famous advertising guru John Wanamaker put it: I know half of my advertising costs are wasted, but unfortunately, I dont know which half is wasted.. To analyze this problem, we find that this is a question of cost, and cost is the most fundamental problem in economic research. Advertising is also closely related to economics. Advertising is a paid, persuasive approach to information dissemination in the mass media. From the definition of advertising, it is easy to see that advertisers spend money on advertising as an investment. The hope is that advertising will buy more sales in return for consumer purchases. Therefore, from this point of view, the basic problem of advertising is also the cost. How to accurately calculate the ratio of advertising input and output has been a headache for advertisers and economists. From the perspective of the development history of advertising, advertising theory is always from advertised to the narrow and tell. Because only narrow will be more accurate, will reduce unnecessary waste. In other words, the history of advertising theory is essentially the search for half of the advertising costs wasted.. People are trying to turn the advertisement of the net into a precise target advertisement, so as to achieve the goal of every bullet to destroy an enemy. Only in this way can advertising money be spent on the blade. For this we dream of ideal, numerous advertising people fou