大象之舞,索芙特差异化困局(The elephant dance dilemma, Softto difference).docVIP

大象之舞,索芙特差异化困局(The elephant dance dilemma, Softto difference).doc

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大象之舞,索芙特差异化困局(The elephant dance dilemma, Softto difference)

大象之舞,索芙特差异化困局(The elephant dance dilemma, Softto difference) The past two years, the daily chemical industry has two words appear particularly frequently, one is speculation, and the other is differentiation.. This is interesting, too much hype let everyone screaming, blind, had to seek differences to attract eyeballs. If any enterprise is not only with differences to enrich the hype, and put it as a weapon, the enterprise breakthrough certainly, Softto has important a space for one person. No matter success or not Softto products, its differences to the outside world to establish marketing model of image has very far-reaching. 2003 new marketing selection effect of 50 marketing trader 2003 hand, Liang Guojian by erratic s strategy is difficult to let a person see on the thirty-seventh row. This interesting reason can not help but ponder Soft is the marketing of market segments and the difference of master this definition is praise or doubt? No one can understand the Liang strategy, suggesting that Liang Guojian whether this soul should taste master lonely taste? He made the winning difference The difference began in the early 1990s. As a cosmetic surgeon Liang Guojian keenly felt that the market demand is to lose weight, to thin as the United States began to become fashionable. He began to think of a product that could be comfortable, clean, effective, and easy to adhere to, to meet the real needs of consumers, and after a few years of thinking, soap came into view. Because the first soap is people every day use items, easy to stick and use enough; secondly, soap can give people a clean, healthy and free of side effects, and feel comfortable, easy to accept the way to lose weight on the basis of this; there is Li Shizhens Compendium of Materia Medica clearly documented in the seaweed is the weight function, this is a very important theoretical basis. In 1993, according to the prevailing market Softto differences, from 1700 kinds of seaweed selected one of the most

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