天进品牌冯帼英建立鲜明的品牌信仰（Day into the brand Feng Guoying establish a distinctive brand beliefs）.docVIP

天进品牌冯帼英建立鲜明的品牌信仰（Day into the brand Feng Guoying establish a distinctive brand beliefs） Feng Guoying: after 08 to 09 years, the global financial crisis, scared many enterprises, many enterprises in this process through a difficult moment, but I also found that many enterprises have experienced the most difficult times, but stronger, more aggressive, but also know some truth. So in the second half of last year, the first half of this year, obviously found the whole business than last year, compared with the previous year have done well, do not know many marketing companies, advertising companies have the same sense, we have a very clear contrast. I see the need for creativity and promotion already up. Liu has just talked about a major trend: the era of Creative Aesthetics, and I now introduce some of the things, dynamic competition under the big brand strategy, I will say six. First, establish a distinctive brand beliefs, strengthen differences. Two, the appropriate brand line product line extension, give full play to the mother brand effect. Three, looking for a strong selling point, the establishment of a strong product image. Four, seize the big brand weak link, with small broad. Five, the collection of effective social resources, strengthen brand care. Six, world marketing manufacturing industry marketing case. I used several cases to introduce the first five-star solar energy, domestic solar energy industry has been developing for 20 years, the birth of many brands, sijimuge is expected to become the first brand of solar energy, sijimuge solar rain, a number of strong brands, but they are in the vacuum tube products, 5 solar panel the product, not necessarily for the present every two categories, is the third generation of flat plate solar vacuum tube products, upgrading of a product, but it is strange in China, because the vast majority of enterprises are the production of vacuum tube, inadvertently guide the consumption concept and impression, that vacuum roll