央企品牌塑造的势、道、法、术（The potential, brand, method and art of brand building of central enterprises）.docVIP

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央企品牌塑造的势、道、法、术（The potential, brand, method and art of brand building of central enterprises）.doc

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央企品牌塑造的势、道、法、术（The potential, brand, method and art of brand building of central enterprises）

央企品牌塑造的势、道、法、术（The potential, brand, method and art of brand building of central enterprises） In the recently published list of Fortune 500 companies in 2010, there are 54 enterprises in China, more than 80% of which are state-owned enterprises. Sinopec, the State Grid and PetroChina have also entered the top ten in the worlds top 500. But there is another world class near the ranking list issued by the brand display, the authority of the world brand laboratory developed the worlds top 500 brands list, the number of brands from China only 18, ranked in the top 100 of the CCTV, China Mobile, industrial and Commercial Bank of China and the national grid. And only 7 million 400 thousand people, the territory of less than one of our provinces Switzerland, its list of brands to reach 22. Market economy developed in the United States, but also accounted for 241 of the top 500 brands. The number and strength of the brand, Chinese can offer. Thus, in the Chinese enterprises strong push into the worlds top 500, by hard hitting hard revenue to prove their strength at the same time, brand building and shaping such soft power and intangible assets, but we have neglected. And has a high value brand, long term, is the foundation of an enterprise lies; short term, also is the enterprise survival and development, earn a higher premium income, to achieve better efficiency of enterprise security. The trend of brand construction - stepping into the world at that time In the past thirty years of reform and opening up, China has also realized the transition from a planned economy to a market economy. For a long time, the market advantage of state-owned enterprises relying on political capital and lack of competition has also declined. But for a long time, easy access to market deprived enterprises accumulated more market moving experience, weaken the market survival ability and build enterprise core competitiveness. Chinese economy is accelerating, as to speed up the pace of integration