奥运营销史上的八大经典案例（Eight classic cases in the history of Olympic marketing）.docVIP

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2017-10-07 发布于河南
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奥运营销史上的八大经典案例（Eight classic cases in the history of Olympic marketing）.doc

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奥运营销史上的八大经典案例（Eight classic cases in the history of Olympic marketing）

奥运营销史上的八大经典案例（Eight classic cases in the history of Olympic marketing） So far, the Olympic Games have been held in mainland Asia for the three time. Tokyo Olympic Games, Fuji film, SONY video, Seiko fame; Seoul Olympic Games, Samsung Electronics, Hyundai began to take off, is another example of the Olympic marketing. In the past years Beijing Olympics, what brilliant achievements have been made in local brands? The world Olympic marketing guru Michael Payne commented on the Beijing Olympic Games Chinese brand performance: China sponsors, those who are creative, level, truly in the Olympic marketing history as a scanty. Review and contrast these classic cases of Olympic marketing, perhaps we can see the gap between ourselves and top class player. Adidas: let the Olympics be the brand DNA Of all the Olympic sponsors, Adidas has created at least two of them: the most athletes and the most athletic teams. For this veteran sporting goods company, the Olympic Games, like DNA, into the brand. Since its birth in 1920, Adidas has almost never missed the olympics. Adidass initial involvement in Olympic marketing is legendary. After 1928, ADI Dassler learned that Holland Amsterdam Olympic Games news, the sample shoes with hand sewn to Amsterdam to sell. At that time his idea was simple: as long as there were enough athletes to wear his shoes at the Olympics, the quality of the Adidas shoes would make people all over the world approve of his products. The young factory owner succeeded! With his hard work, Adidas running shoes became the competition shoes of the Olympic Games, and it was talked about with Olympic athletes. 8 years later, Adidas seized the chance of the Olympic Games held in mainland Berlin and carried out a classic communication that was later loaded into the history of Olympic marketing. The Berlin Olympic Games held before, Adidas find favourites to be the famous American sprinter Jesse Owens, to advise him to try Adidas spikes. This is a try, let Owens treasu