失败的案例、营销的败笔和操盘手的硬伤（Mishap case, marketing failure failure and trader）.docVIP

失败的案例、营销的败笔和操盘手的硬伤（Mishap case, marketing failure failure and trader） [foreword] Nowadays, the majority of people in the marketing team cadres, hand the title, even in very hot, the head of simple paraphrase player is responsible for the overall project planning, implementation and operation management coordination. The majority of people in the marketing team cadres, as the starting point and the experience of each persons own different, and in the actual workplace career opportunities for personal development, accumulation effect is different, which maybe only a few people can have the honor to become a trader . Trader is often defined as the case of the creator, of course, which also includes the successful case processing, failure case gravedigger two meanings. Due to the trader my skills and background of the innate differences, the role and impact of work environment and other basic conditions so that the trader often after the growth process of the case, and then examine the case for growth of imprinting, successful marketing and marketing failure is innumerable twists and turns and when faced with the successful marketing case is more of a blind joy; in contrast to more cases of failure is the choice of the blame or is silent, for presentation on the summary, understanding and reflection are not careful, is not in place, and how often do not have incentives behind the case the event itself, think deeply. Because of the failure of the case in case of the main object behind objective reality become martyrs, more investment and a painful price and blood moan. Recently, the author should be new marketing magazine editor Pan Jiaqin teachers invitation for a marketing case by case review, I think this case is very typical, we will review this case as follows. [case background] Guangdong * * company is a wholly foreign-owned enterprise production of home entertainment products, the main business is for the parent company and its subsidiaries of OEM products, recent