广告专业（Advertising major）.docVIP

广告专业（Advertising major） Graphic design and printing knowledge I. common used paper for printing Newsprint newsprint: mainly used for newspapers and some books and letterpress printing, paper soft, rich elastic plastic, ink absorption ability, have certain mechanical strength, suitable for different kinds of high-speed rotary printing machine. This kind of paper is made of wood paddle, which contains more lignin and impurities. The paper is easy to yellow, crisp and water resistant, so it is not suitable for long-term preservation Letterpress paper: This is a special paper used in letterpress printing, paper properties of newsprint, water resistance, color purity, the paper surface smoothness is newsprint slightly better ink absorption is more uniform, but strong ink capacity than newsprint to the poor. Offset printing paper, offset printing paper for offset (offset) is a kind of printing paper, is divided into single-sided offset paper and offset paper surface two, single-sided offset paper is mainly used for printed posters, packaging boxes; two-sided offset paper is mainly used for printing pictures, pictures etc.. Offset paper closely, scalability small, anti water ability, can effectively prevent the deformation of the paper, multicolor overprint dislocation, napping, shedding and other illnesses. Can maintain good color quality and purity of printed matter. Offset coated paper: also known as coated paper, paper is coated with a layer of inorganic coatings by a super pressure light made of high-grade paper, paper surface smooth, high purity, printing can get more detailed and smooth network, can reproduce the original layered, widely applied to art pictures, brochures, leaflets and other business. Intaglio printing paper: gravure printing paper is white and strong, with good smoothness and water resistance. It is mainly used for printing banknotes, stamps and other quality demanding and difficult to imitate printed matter. White paper: white paper is a fibrous t