数字时代 新广告（New advertising in the digital age）.docVIP

数字时代 新广告（New advertising in the digital age） Digital age: dont gamble on tomorrow Digital era has completely changed the brand assessment methods, brand gamblers have talked about the brand building model has not work, the Internet will inevitably brand gamblers forced desperate. That highly dependent on advertising, brand building, rapid expansion channels, and explore the market behavior, we call it brand gambler.. And this brand gamblers are more common in medicine, daily chemicals, health care products, clothing and the quality of a higher degree of industry. In my opinion, Qinchi, love, besunyen, melatonin, Mengniu and other successful companies rely on advertising can be classified as such in fact. The inner idea of the brand gambler is to get the money first, and then to improve the quality of the product, or to reverse the image through public welfare. In this way, before the error has become the original sin of the enterprise, not necessarily will be investigated. Of course, there is a small part of the company may even have this idea, itself has long clung to do long goal, just to find a foundry factory, just their own marketing package, get money back. In fact, many excellent companies now whether it is seeking, or seek a listing, estimated that many peoples heart with cash money, take a shortcut, pocketed the idea. This behavior can also be categorized as a brand gambler. In the past, brand gamblers dared to take risks because it was a shortcut to collect money. Whats more, they have successful experience to follow. See others through packaging, advertising is playing a lot of money accounted for, who is willing to spend energy to engage in R D? Who will spend the energy to do the optimization of cost management and reduce the cost? From this point, brand gamblers are engaged in the occupation with real communities, but their speculation is the brand. Apply a popular phrase on the Internet, brother does not need to last forever, what brother needs is to