没有竞争的蓝海成不了大海（Without competition, blue ocean can not become the sea）.docVIP

没有竞争的蓝海成不了大海（Without competition, blue ocean can not become the sea） Once the Blue Ocean Strategy has become fashionable for a time in the China business circles left a very deep impression, even a few years later, people still often hung in the mouth of the blue ocean two characters, always through the blue ocean and Red Sea to describe the competition in the market, trying to find a blue sea strategy no new market competition. However, the author through many years of marketing, actual combat and observation found that: many of our companies on the Blue Ocean Strategy has an extreme understanding and wrong application, into a blue ocean trap. Their most immediate expression is: often fantasy, we want to open up new markets, go to a no competition field, to stay away from all existing categories and so on. So, they look for defying the unmet needs of consumers (including consumers never demand), the development of those unique features (or even weird), excellent quality, seemingly perfect products. But what was the result? Four words: unsatisfactory. The perfect and a blue ocean means that the products, sales have been tepid, growth has been hurt does not itch, market prospects make people feel slim, compared with their original heroic utterance can be quite different. The author has done an analysis of this phenomenon and encouraged people to try to use the happy features of the product to drive functional characteristics, and then to promote product sales. This is a proposal from a tactical point of view. Today, the author further reveals the root of this embarrassment from a strategic point of view. The blue ocean and charges no rival author has emphasized: marketing must be out of the ordinary, stressed that the first creative, but not blindly follow others, to outdo others in the same things . This law is true and perfect. It can be said that it has been the mainstream law in the global marketing field. But today, Ill tell you one more rule: your first idea mu