《新品上市完全手册》第一章发现市场机会（New listing Handbook Chapter 1 discovering market opportunities）.docVIP

《新品上市完全手册》第一章发现市场机会（New listing Handbook Chapter 1 discovering market opportunities） Ask yourself: do we really need a new product to go public? In addition to product improvements necessary for the product life cycle, market opportunities are found to be the basis for future new product development and listing operations. The judgment of the market opportunity mainly comes from three aspects: 1. Grasp the market trend: looking for the rising and rising market opportunities, and locking the new project in which field. 2, the consumer research: to identify new areas, to study habits in the field of consumer use and buy such products, of the current consumer satisfaction of existing products and complaints, the specific point found in the new enterprise. 3, the main category of competitive analysis and learning: the giants also have weaknesses, to learn the new creative market category leading brand advantage, find his flaws, for competitive weakness, shaping their own advantages. The first section: a grasp of the market trend of the market trends whether Coca-Cola ideas dominate the world a hundred years old, or domestic market unique 35 years made dozens of billion sales of the rapid development of the domestic star enterprise. In contrast to their entrepreneurial history. At first, most of them took advantage of market opportunities to introduce advantage products, and the opportunity for enterprises to grow rapidly. And this opportunity often comes from the leaders grasp of the overall market trend. Once the enterprise can seize the opportunities, grasp the market trend, the lock is (to be) the sharp rise in market opportunities, to make smart choices in product options, like to to open up a hill, as long as the fatal error does not occur in the future product design and market operation, the new listing has been successful in half. The famous Taiwan new group todays success is due to more than a dozen years ago, Chinese judged on trend of instant noodles industry