一种白酒,代表一种生活方式（A liquor that represents a way of life）.docVIP

一种白酒,代表一种生活方式（A liquor that represents a way of life） As for the research of the innovation of liquor products, there are many methods to sum up and summarize. Such as: Innovation of products: to create Hengshui Laobaigan Laobaigan flavor , build Fen Fen liquor; The innovation of country of origin: the natural quality of products such as country of origin, original ecology, natural environment protection and so on, highlight the natural charm of liquor and Chinese localization and nationalization products; The innovation of product style: from the emotion, complex style, such as Xinjiang, Tibet, Mongolia, the strong style, the rice wine of shochu style, shaping the distinctive geographical and cultural characteristics, the style of setting; The innovation of liquor culture: such as Jinliufus Fu culture, Jinshiyuan edge culture; Innovation of liquor degree: 41. 8 degrees, 39. Design innovation of individuation degree such as 6 degrees; Innovation and segmentation of consumer groups: segments are made by specific groups, such as those of the most lovable soldier; Festival breakdown: with the further intensification of competition and concerns about holiday promotions, such as the first month of the Mid Autumn Festival, Jiangxi tide liquor and so on...... In short, the liquor products functional point of innovation has been a lot of ideas, the industry has done a lot of exposition, so I do not want to repeat here. I think that although the innovation function point method of above products are still valid, but after all, the liquor is a kind of cultural consumption, the product is the basis, culture is the core, therefore, the spirit of liquor added value innovation is more important than material function innovation. Although the liquor industry also believes that liquor is a cultural consumption, but also has been talking about culture, but I think, we are still some one-sided understanding of liquor culture. In our minds, liquor culture, in addition to history, tech