三大对策解决中小企业新产品上市难题管理（Three countermeasures to solve the problem of new product listing of small and medium-sized enterprises）.docVIP

三大对策解决中小企业新产品上市难题管理（Three countermeasures to solve the problem of new product listing of small and medium-sized enterprises） Now, any product brand number under fifty, some big brand products to extend the way of developing new products, enter new markets; some big brands to develop new forms of sub brand, expand the market. Although the ways are different, they are essentially consistent - typical resource-based markets. The former enjoys the good of big brands, while the latter enjoys the advantages of integrated marketing of big brands. For SMEs, there is no big corporate brand aperture, nor its marketing advantage, more realistic is that once the small and medium-sized enterprises of new products to market failure, it had to face a devastating blow, small and medium-sized enterprises can not afford, can not afford to lose more. In the big marketing environment of product homogenization, brand disputes and big enterprises constantly squeezing the living space of small enterprises, what are the Countermeasures for SMEs to ensure the success of new product listing and minimize the market risk?. The following the author of the last service three big red Quartet new listing planning experience, and Countermeasures to solve the problem about the new product launch faces. Clear market positioning to solve the market access problems facing new product launch Whether large enterprises or small enterprises, new products are facing market access problems. To solve the problem of market access, we must be able to clearly understand and answer the following questions: Study on the current situation of the industry, covering the specific stage of development the industry, industry policy, industry status, and lack of the whole industry competition pattern, and evaluate marketing opportunities and problems in the future development prospects of the industry and the next 3-5 years may encounter. Market competition status. In order to understand baizhanbudai starting point posit