与世界干杯!（With the world dry cup!）.docVIP

与世界干杯!（With the world dry cup!） In wine, together with the Cup, the first thought is the wine glass, but recently seems different, because there is a bigger cup called World Cup.. In the marketing field of conceptual generalization, there is a very fashionable concept called sports marketing. Strictly speaking, truly in the entire marketing chain to do sports marketing, not too many enterprises have this condition, so there will not be many. So, as long as the sports hanging point hook and wiping point edge promotions are generally referred to as the sports marketing. In 2006, the sports event is the world cup, we took a look at, not many advertising wine enterprises to broadcast the world cup, we only have the world cup opening match advertising a simple analysis, we can find many interesting phenomena. The world cup is divided into many sections, the total column called China Unicom, the name of a phrase with a double meaning, court embodies the remote broadcast means, and skillfully embedded sponsored enterprises China Unicom name, it seems, Art beats nature. accumulated a good name for a seamless heavenly robe, is really a blessing. Of course, only luck is not good, but also need strength. Big brother Moutai and Wuliangye seem to be less interested in the world cup and have never appeared in the world cup broadcast ads. I wonder if its good for sports? Contrary to sportsmanship? Although its easy to get excited, theres nothing to do with doping. Probably there are other reasons, if guess, may take into account the corporate image of solemn, steady, consistent and no sports, perhaps is passable. Beer is not the same, especially Tsingtao Brewerys passion image seems to fit more closely with the atmosphere of the world cup. We see that this World Cup advertising is the largest amount of wine business is this beer. In the world cup in a column called ball heroes, to participate in the predicted results of the competition of mobile phone users for the lottery, the co