中外广告中的差异（Differences in advertising between China and foreign countries）.docVIP

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中外广告中的差异（Differences in advertising between China and foreign countries）.doc

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中外广告中的差异（Differences in advertising between China and foreign countries）

中外广告中的差异（Differences in advertising between China and foreign countries） One of the important creative features of domestic TV advertising is paying attention to perceptual appeals. The emotional appeal and the consumer society and psychological needs, many consumers support the purchase decision motivation is emotional, when making purchase decision, they feel the brand may feature or attribute comparison of this brand is more important. When many advertisers sell brands that do not differ materially from the competition, the appeal of emotional appeal can be even better when rational differences are difficult to identify. Another feature of domestic television advertising is the embodiment of good faith. Honesty is the core of justice and the basic requirement of commercial behavior. The content of domestic TV advertising is the fulcrum. Milk bright milk three heavy advertisement, Sanlu milk powder safe fresh guarantee. China Mobile communications advertising critical moment, trust global pass through three stories: music man, Meng Mengs love, the business of a company boss; June 10, 2002, Chinese tourists, Vietnam maritime distress. The Chinese nation a cultural spirit nourished a advocating harmony and unity of the broad mind. Family happiness and harmony, national peace, prosperity and prosperity, national unity and unity have become the eternal goals pursued by people for thousands of years. China advertising reflects the common concept of a group of people: emphasize the whole, attaches great importance to the family and family; while the Western advertising is a reflection of their self centered culture, emphasizing the individuals independence and the main body, heavily individuality. From the point of view of the typical theory of aesthetics, the typical view of individuality is developed from the typical concept of type, and the effect is naturally better than the latter. Add the alcohol advertising as an example, almost all of the domestic wine advertisi